Entrepreneurship: Basics, Tips and Tricks
In this section you will get a clear overview of the essential elements of entrepreneurship. You will learn how to create a well-founded business plan, define your target group precisely, plan your finances optimally and develop an effective go-to-market strategy. With the tried and tested sales and marketing strategies you can successfully market your products or services and build long-term customer relationships. We will also show you how to position your company as an attractive employer and strengthen your own brand. This area gives you the tools to confidently start out as an entrepreneur.